BRAND ACTIVATIONS

Gertrude is a blank canvas, a beautifully simple caravan designed to become whatever you need it to be.

More than just a space, she’s an experience waiting to be shaped. From a vibrant bar pouring curated cocktails, to a snack station serving nostalgic bites, a specialty coffee cart, or a retail pop-up showcasing your brand, Gertrude transforms to bring your vision to life.

We work with you to activate the space through thoughtful food, drinks, styling and storytelling.

With flexibility at her core, Gertrude invites creativity. You bring the idea, we’ll bring it to life.

SOME OF OUR PROJECTS
A woman with dark hair and jewelry holding a red container of French fries with the name 'SASHA THERESE' written on it, standing in a warmly lit indoor setting.
A woman in white clothing standing outside a food truck holding a small red menu or card, with kitchen staff preparing food inside.
A person holding a pink candle labeled 'Sasha Therese' in a store. The person has a light brown skin tone and a manicured nail. There is a white textured purse and a pair of tortoise shell sunglasses near the candle, with a red piece of fabric or clothing visible in the bottom left corner.
A woman sitting on a textured white sofa, wearing a white strapless dress, holding a box of popcorn, with a purple light on the left side and a plain white wall behind her.

Sasha Therese MELBOURNE POP UP

high st, armadale

For this activation, our team supplied bar and front of house staff and transformed our caravan into a branded snack bar that became a focal point of the event.

We served a custom menu of branded burgers, crispy chicken nuggets, fries and corn on the cob, creating a fun and memorable food experience that aligned with the campaign. Every touchpoint from the presentation of the caravan to the service and menu execution was designed to reflect the brand and engage guests.

A woman wearing a white dress smiling and holding four pastel-colored rolled towels.

Sundae Body

LAUNCH

the osborne rooftop and bar

To help bring the launch to life, Gertrude was transformed into a branded merchandise space, creating an interactive and memorable touchpoint for guests. Every detail was designed to support the launch, reflect the fun personality of the brand and create an engaging experience from start to finish.

A row of pastel-colored bottles on a wooden shelf inside a booth with a sign that reads "Make every day a sundae."